PRODUCT MARKETING
& GO-TO-MARKET STRATEGY
Highlight your value
Learn from your customers
Know your winning strategy
SERVICES
Our Services
GTM AUDIT & PLAYBOOK
One of the first steps to increasing your sales is understanding what works and what needs to change. CVP Marketing will review your current go-to-market strategy and present recommendations for improvement. Let us partner with you to elevate your brand and achieve remarkable growth!
FRACTIONAL PRODUCT MARKETING
Retain CVP Marketing for an agreed upon number of hours per month. Scale growth, increase adoption, retention and customer satisfaction, and enjoy the benefits of a dedicated product marketing professional within your budget and timeframe parameters.
VOICE OF CUSTOMER AND WIN/LOSS PROGRAMS
Hire an objective third party professional to conduct win/loss or voice of customer research for you. This project-based engagement creates the framework to ensure that you are gathering the right customer intelligence and using that information in a meaningful and consistent way.
PRODUCT MARKETING SPRINT
This full-time engagement focuses on bringing a new product, feature or service to market. It includes identifying the target audience, developing the positioning and GTM materials, and executing the proper marketing campaigns to make your launch a success! *Please note that we highly recommend the GTM Audit & Playbook before this engagement to make the Sprint more effective.
ABOUT
I started Customer Value Proposition (CVP) Marketing after 15 years of leading product marketing and go-to-market strategies for B2B and B2C organizations in a wide variety of industries including SaaS, aviation, life sciences, fintech, HR, and political technology.
I was born and raised in Colorado, and met my wife while attending the University of Colorado at Boulder. My initial professional background focused on market analysis and research. In 2011, Boeing's digital aviation group hired me to manage business and competitive intelligence. I developed win/loss and voice-of-customer programs. The role quickly expanded to include product marketing for Boeing's flight planning product portfolio. I led a cross-functional team that repositioned individual products into a flight optimization portfolio focused on fuel efficiency - our customers' biggest value proposition. I enjoyed working with product managers to train our sales teams on this new go-to-market strategy, creating the messaging and sales enablement assets.
After Boeing, I held partner and product marketing roles for successful life sciences and fintech companies in the Bay Area. In 2019, my wife and I decided to move to Hawaii. We are so grateful for this very special opportunity. While working in Hawaii, I've continued to draw on my background in market and customer research while developing and executing go-to-market strategies.
The biggest takeaway in my marketing experience is one simple truth: organizations that listen and respond to their customers discover valuable insights, which lead to scalable growth and increased customer adoption, retention, and satisfaction.
Uncovering honest customer feedback can be difficult to do well and consistently. My experience enables me to successfully guide businesses through this challenge. Building customer insight programs is central to my approach to product marketing. I hope you schedule a free consultation with me to discuss how I can help you and your customers succeed.
Matt Hyman
linkedin.com/in/matthyman
