ABOUT
I started Customer Value Proposition (CVP) Marketing after 15 years of leading product marketing and go-to-market strategies for B2B and B2C organizations in a wide variety of industries including SaaS, aviation, life sciences, fintech, HR, and political technology. My biggest takeaway in that time is one universal truth: businesses that listen and respond to their customers discover valuable insights, which lead to more effective marketing programs and sales results.
Uncovering honest customer feedback can be difficult to do well and consistently. My experience in market research and customer value propositions enables me to successfully guide businesses through this challenge. Building voice-of-customer programs is central to my approach to product marketing. I hope you schedule a free consultation with me to discuss how I can help you and your customers succeed.
Matt Hyman
SERVICES
Our Services
GTM AUDIT & PLAYBOOK
One of the first steps to increasing your sales is understanding what works and what needs to change. CVP Marketing offers a 2-3 week engagement to review your current go-to-market strategy and present our recommendations for improvement. Let us partner with you to elevate your brand and achieve remarkable growth!
FRACTIONAL PMM RETAINER
Retain CVP Marketing for an agreed upon number of hours per month. Get help on specific projects or let us develop and implement your entire GTM strategy in your own timeframe. 10 hours per month for $3,500 20 hours per month for $6,500
VOICE OF CUSTOMER OR WIN/LOSS PROGRAMS
Hiring an objective third party to conduct win/loss and/or voice of customer research will help you win more deals. This limited engagement creates the framework to ensure that you are gathering the right customer intelligence and using that information in a meaningful, continuous way.
PRODUCT LAUNCH SPRINT
This limited engagement focuses on bringing a new product, feature or service to market. It includes identifying the target audience and developing the positioning, messaging and customer value propositions. We can also develop marketing campaigns and sales assets to make your launch a success! *Please note that we typically require the GTM Audit & Playbook before this engagement to make the sprint more effective.